Concerned about the future of their Nicaraguan brands, and wanting to take control of their own destiny, in 2011 third-generation cigar makers Eric and Bobby Newman built Puros de Estelí Nicaragua, S.A. (PENSA) in the heart of Estelí, Nicaragua.
Since then, J.C. Newman PENSA has more than tripled in size. Today, 840 employees hand roll 100,000 cigars there each day, making it the second largest factory in Nicaragua. The city of Estelí is one of the most important cigar producing regions in the world, and home more than 50 manufacturers.
J.C. Newman rolls its Brick House, Perla del Mar, El Baton, Quorum and other cigar brands at J.C. Newman PENSA. The factory is led by general managers Omar Ortez and Lazaro Lopez who have run the factory since its opening. Scroll down to learn more about each J.C. Newman brand handcrafted within our PENSA factory.








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A Leader in the Cigar Industry
A century ago, Angel Cuesta was one of the leaders of the cigar industry in Tampa. Inside each box of Angel Cuesta cigars is the following excerpt of a story by Angel Cuesta on why Tampa was the Fine Cigar Capital of the World:
“If you are a man who enjoys a really fine cigar, you have probably long since discovered the hand-made Tampa cigar with its superb smoking qualities – choice, clear Havana tobacco at its best! If you haven’t made this discovery, we believe it is time you did. And so we tell you how these cigars are created, and about Tampa, too – for the story of fine cigars is inseparable from the story of Tampa.
It was Senor V. Martinez Ybor who pioneered the movement which made Tampa the cigar capital of America. In 1869 Ybor had transferred his factory from Havana to Key West, to escape the depredations of the Spanish volunteer troops. As others followed, Key West became the center of America’s clear Havana industry of America’s clear Havana industry.
Angel LaMadrid Cuesta
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