YAGUA

J.C. Newman Cigar Co. is reintroducing Yagua, a classic cigar from the tobacco fields of Cuba that the Newman family first recreated in Nicaragua last year. The Yagua story is one of Cuba from the 1940s. The cigar was inspired by J.C. Newman PENSA’s General Manager, Lazaro Lopez, who shared the following with Drew Newman (Fourth Generation Owner, J.C. Newman Cigar Company) over dinner in Estelí, Nicaragua in 2019:

“At our family farm, my grandfather would take fresh tobacco leaves from the curing barns and roll cigars without any molds or presses. In an attempt to give his cigars a traditional shape, he would tie a handful of them together using pieces of the Cuban royal palm tree, known as the yagua. When he was ready to enjoy his personal cigars, he untied the bundle. He loved how every cigar had its own unique shape. I still remember the rich aroma and taste of my grandfather’s cigars. Today, I’ve recreated Yagua, rolling them exactly how my grandfather did a century ago.”

“After hearing Lazaro describe the beautiful Yagua cigars he remembers from his youth in Cuba, I asked Lazaro if he could make this special cigar at our factory in Nicaragua,” said Drew Newman. “We call it Yagua, after the palm leaves that give the cigars their distinct shape. Because the cigars are pressed together and bound while they are still wet, each one has a slightly different shape. Each cigar is truly unique.”

J.C. Newman is releasing 1,000 boxes of Yagua from its aging rooms. Each box features 20 cigars, which measure approximately 6×54.

“Yagua is a difficult cigar to roll because we use an under fermented Connecticut Broadleaf wrapper, blend the filler tobaccos differently, and do not use the usual tools and techniques of a cigar factory.  As the wrapper is not fully fermented, we age the cigars for a full year after they are rolled.”

Find a Yagua Retailer near you!

And it’s tasty. It is a good, solid blend, especially for the price. It is strong and full-bodied. …and if you get a chance to open a box–or watch someone else do it–you should. It’s not often that today’s cigar industry has this much history and fun wrapped up in a package.

-Leaf Enthusiast

INTERESTED IN CIGARS FROM NICARAGUA?

A Leader in the Cigar Industry

A century ago, Angel Cuesta was one of the leaders of the cigar industry in Tampa.  Inside each box of Angel Cuesta cigars is the following excerpt of a story by Angel Cuesta on why Tampa was the Fine Cigar Capital of the World:

“If you are a man who enjoys a really fine cigar, you have probably long since discovered the hand-made Tampa cigar with its superb smoking qualities – choice, clear Havana tobacco at its best! If you haven’t made this discovery, we believe it is time you did. And so we tell you how these cigars are created, and about Tampa, too – for the story of fine cigars is inseparable from the story of Tampa.

“Tampa today is the bustling metropolis of Florida’s West Coast, center of the most populous – and prosperous area of Florida. Despite the fact that it is the State’s leading industrial city, it is also a resort city – equally a fine place to work, to live, and to play. It is a city of color and contrasts; of carnival gaiety and progressive modern enterprise. Its Latin Quarter is a carry-over from the Old World into the new. In this Latin Quarter, center of life for some 40,000 persons of Spanish and Cuban descent, are located the majority of the cigar factories that produce these fine cigars. 

“The story of these cigars begins long ago. It begins in the mild, tropical climes of Cuban’s picturesque tobacco plantations. It begins in the skilled fingers of the cigarmaker, whose art is a heritage from the Old World.  Yes, and it begins in the minds of a few enterprising men who had the foresight to recognize Tampa’s advantages as a potential cigar center. 

It was Senor V. Martinez Ybor who pioneered the movement which made Tampa the cigar capital of America. In 1869 Ybor had transferred his factory from Havana to Key West, to escape the depredations of the Spanish volunteer troops. As others followed, Key West became the center of America’s clear Havana industry of America’s clear Havana industry. 

“Seventeen years later, Ybor and Eduardo Manrara, his partner, were impressed by the climatic and geographical possibilities of Tampa as a manufacturing site, when seeking a more favorable location for their operation. Tampa, then but a sprawling, lusty frontier hamlet, offered a large area of local hands to the cigar men, thus laying the cornerstone for one of the city’s principal industries. Other alert cigar men followed. Ybor’s example, and Tampa’s emergence as the manufacturing hub of Florida became an accomplished fact. 

“Today, the finest cigars in the world are made in Tampa."

Angel LaMadrid Cuesta

April 1948

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