Tampa, Fla. – This week J.C. Newman Cigar Co. will be introducing the El Reloj Set at the Premium Cigar Association Trade Show in Las Vegas.  Each set includes 201 authentic LEGO bricks which build the west façade and famous clocktower of J.C. Newman’s iconic El Reloj cigar factory in Tampa, Florida.  The backside reveals the factory’s 113-year-old clock movement on the first floor and bales of tobacco in the basement.

“When I was a little kid, I spent lots of time in our historic El Reloj cigar factory in Tampa, including countless hours on the floor of my dad’s office playing with LEGOs,” said fourth-generation owner Drew Newman.  “I loved LEGOs and I love our iconic building. I am very excited to bring both of these loves together with our new El Reloj set.”

The suggested retail price of the El Reloj set is $100.  Sets will be available in the J.C. Newman Factory Store and on J.C. Newman’s website at the end of August.

“I am very grateful to Sherry and Alex Kalita of our design partner Common Bond Design for creating this wonderful way to honor our beloved and world famous cigar factory,” said Newman.